“What a great two days. Having read Dr. Cialdini's book a few years earlier I thought I was using the
principles well. Participating in the workshop showed me subtle (yet very powerful) ways to put the
principles into action in different ways to create amazing results in our marketing. We've already
seen an increase in results and we're enjoying implementing our Action Plan. The instruction was
informative, but the interaction and input from other business people attending made the experience
even richer.”
-Rich Dads Seminars
"This POP Workshop is a valuable investment in time, money and effort. It will certainly achieve
successful financial, personal, and business goals. It’s a very powerful and sensible approach to
achieving future superior results.”
-Motorola
“Excellent presentation; involvement of all delegates; fast running pace; particularly linking to
the persuasion principles.”
-Pfizer
“The information shared in this workshop is valuable for effective workplace interaction and relationships.
It can enhance one’s sensibility about the power of influence!”
-Adelante Consulting
"I came to a stark realization in one of your classes a few weeks ago. I realized the no matter how long
we may have been doing the jobs we have and how old or young we may be, we can still learn and refresh
our approaches on how we relate to our customers... The thing that struck me the most was the number of
opportunities we have to influence others. Without your class, I would have never known that I personally
have squandered many chances to influence people to my advantage."
-Holt Caterpillar
“This workshop was beyond my expectations. These 6 principles have opened my eyes on how to be effective
and ethical! Looking forward to putting these 6 influences into practice. Thanks again.”
-John Hall & Associates Real Estate
“I appreciated getting this hands-on practice to bring these applications to use.”
-Phillips Semiconductor
“Non-arguable influence principles even for the most experience manager. If you lead organizations,
not knowing this material will cost you.”
-ROI Dynamics
“‘Implementation of knowledge is the pathway to success.’ The past two days has molded the disbursal of
knowledge with the discipline of action models. What a challenge. I hope that my competition doesn’t get
a hold of these principles!”
-Ford
“I now have the tools to be both effective and ethical...and now I know WHY. This program on the Principles
of Persuasion was a must! I thought that I knew how to sell, but now I know how to sell. Thanks for giving
me the science!”
-America's Destination
“After participating in the POP, the following are the results of the applying the principles to my
seminar business: 1 - 300% increase in people signing up and paying their registration fee, three weeks
before our trainings, 2 - 800% increase in people signing up and paying their registration fee, compared
to the same month the previous year. And we are still having calls from potential customer for our next
months trainings! These results are directly from what I learned at the POP.”
-Sistemas Internacionales para el Desarrollo Humano Ilimitado (SIDHIC)
“The Principles of Persuasion Workshop provides valuable tools for success in solving the real problems
in every kind of work or profession!”
-Tucson Police Department
“The POP Workshop has given me the start I needed to better grasp the principles. Anyone in any
occupation or profession will benefit from this workshop.”
-USAF
“Our management team has realized the power of the principles of influence with fans, the media, our staff,
and even operations with the players. For example, I personally use reciprocity and consistent commitments
by thanking others for work they’ve recently completed and by asking them questions about how they think
we should tackle issues. Compared to my prior tendency to "cut to the chase," I’ve found people are
significantly more responsive and agreeable. Small changes do make big differences...and since your work
with us I think through situations to make sure I use this science to set the right tone for agreement.”
-San Antonio Spurs
“Wanting to become a Master Persuader? Take this scientifically data based training. If you want to
lose your money and time keep taking other Persuasion Trainings out there!”
-SIDHI
“It is very valuable to have a workshop focus on difficult subject into simple principles that can be used
immediately. Thank you and keep up the good work.”
-Glenn R. Foreman DDS LTD
“…(These principles) are now a conscience part of my mental toolkit. I will use them to actively plan
future approaches in a more effective manner. Thank you!”
-British Telecom
“Pop integrates the science and practice of these influence processes by invoking every learner in knowledge
acquisition and practice. By workshop end, everyone has become fluent in the language of influence and can
solve advanced persuasion challenges.”
-Talent DNA
“The POP Workshop could not have come at a better time in my life. The starting of a new career that
influence of others could literally be the difference of success or failure. This workshop gives me the
knowledge and helped in the development of using the principles that can give me the end in succeeding.”
-Multi-Chem Group, LLC
“To say that I am impressed with the POP program or the IAW team is an understatement. Their work towards
integrating the science of influence into the business represented in this workshop will undoubtedly
yield improved production and profitability. We have integrated the POP course into our values-based
organizational culture and have very high expectations for powerful outcomes.”
-Holt Development Services, Inc.
“How did our industry ever become viewed as "Big Tobacco"? One could easily make the argument that the
root cause for the Pharmaceutical industry's current woes is a lack of rigorous application of Dr. Cialdini's
influence principles. Because basis for the pharmaceutical industry is the scientific method, the Cialdini
method is acutely important. Just as we do in our research, Dr. Cialdini has rigorous scientific evidence
to back the utility of his techniques. By ignoring the science of influence, we a) decrease the
probability of influencing physicians to prescribe our medicines, b) blunder opportunities to convince
customers to establish price points that allow us to reinvest in the future, c) hurt the likelihood
that patients will comply with treatment regimens, d) retard our organizations ability to adapt to the
onslaught of attacks from the unfavorable political climate. We ignore Dr. Cialdini at our folly!”
-Merck
“The workshop exceeded all of my expectations. The information and insight I gained as a result of
participating will immediately change the way I interact with my team as well as providing me with a
unique and effective manner in which to access a situation and ultimately take action.”
-Prudential Financial
“A wonderful combination of content and instruction with great application and real world examples.”
-Widmeyer Communications
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“I was recommended to do this course by a friend and I would do the same. I feel that everyone would benefit
from this course.”
-AstraZeneca
“This class provides a new way of thinking when approaching new or difficult situations – with great
supporting tools & resources. Training team was great – info not too difficult– and many diverse new
acquaintances.”
-CIGNA Corp.
“The skills learned in this workshop will make a good attorney or negotiator great. I highly recommend
this workshop and look forward to putting these kills to use.”
-BAR/BRI Bar Review
“It is an honor that you would ask me to write about the value I received from this course over the last
two days. I have been enlightened to the science of persuasion that captures the ethical principles of
influence. What a joy it is to understand how I can put these principles into effect for the benefit of
myself and my customers. Anyone who will take the knowledge of the six principles will be successful
only if they will put them into action, everyday.”
-Best Western International
“I learned quite a bit in this seminar. In fact while on break the second day I employed some of the
principles and closed a great deal on my cell phone! The techniques are easy to understand and use, I
wish I would have learned this a long time ago. An outstanding tool! These principles make selling
‘predictable’.”
-D&L Technologies
"The class was excellent. The students were totally engaged and the materials offered substantiated
their learning. What I also found was current, scientific insights into what causes people to change.
The six fundamental Principles of Persuasion are learned and reinforced with an exercise that brings
everything together. I am using Influence at work everyday and believe this is one of the most critical
skills for a successful dealer sales person. The real meat behind Principles of Persuasion is that if
done correctly is a high ethical way of doing business or conducting yourself in every aspect of life.
I highly recommend this class to anyone in a leadership position or a customer contact position."
-Caterpillar University
“I found the POP to be an excellent source of new tools for influencing my guests and employees. I will
be using these tools immediately to impact my business!” -VCG Holding Corp
“Our people have had a lot of different training classes, but this one is different. The six principles
of influence appear to be simple, but the more we learned, the more we realized that this course is
really a tight little system that allows us to think in different ways. This Principles of Persuasion
course was excellent for our Senior Managers, customer service directors and sales people. We saw a
measurable difference right away. The only problem is, now the word has spread and everyone wants it.”
-CIGNA Healthcare
“It was Fabulous.”
-Aventis Pharmaceuticals
“I had done extensive research on this cause prior to making the decision to attend. The course exceeded
my expectations. I believe a workshop is valuable when I can walk away with one new skill to apply
immediately. I have six new skills that I can apply to 4 critical situations of influence. In addition
I will be able to recommend bringing this gift to my department in the form of a customized class. With
the courses content & research & opportunity to practice; I believe it to be a lethal combination. The
icing on the cake is the fact that the course insists upon the ETHICAL use of influencing. Great Work.”
-Capital One Services, Inc.
“This ‘Power of Persuasion’ program has been the single most valuable and powerful decision shaping tool
I have encountered in my recent career. The simplicity yet depth of this pithy science has enabled me to
create massive upside leverage in every situation whether it is driving more sales revenue or marketing
for my clients. I intend to make the principles learned an integrated part of my influence arsenal and
use it with integrity as a force for good.”
-High Velocity, Inc.
“One of the most valuable new pieces of information that in the field of mediation work, more than anything
else that I have seen in the marketplace. These principles are backed up by science and taught in ways
that have practical application to everyday usage in the mediation process. These principles will result
in better more effective outcome with more satisfied clients. What a win-win discovery.”
-Advanced Mediation Services
"I have participated in many high quality programs, but this one was immediately useful. Additionally,
I found that theses principles have important relevance across many facets of our business."
-Kronos Optimal Health
“The class was excellent. The students were totally engaged and the materials offered substantiated their
learning. I highly recommend this class to anyone in a leadership or a customer contact position.”
-Butler Machinery
“Finally a language everyone can understand and a simple process to drive planned results.”
-Flint Energy Services LTD
“I just completed another Principles of Persuasion Workshop for Agriliance and Croplan Genetics. The group
ranged from the Vice President of Agriliance to the Retail Sales Managers who serve the Heartland Region.
The response was predictably outstanding. From our perspective, the Principles of Persuasion approach
makes us far better influencers whether we are marketing our equipment programs to our dealer network
or coaching field agronomists in how to be better sales people.”
-Agriliance / Croplan Genetics
“I was very impressed with the information that was presented. The data used to back up the training added
to the validity of the program. It is something that everyone could relate to. We are using the lessons
learned from the training to develop our marketing approach and tactics to grow our business. I really
enjoyed it.”
-Land O' Lakes, Inc.
“This POP Workshop may well make the difference in successfully applying principles of persuasion and
ethically achieving wise business solutions.”
-AQUAFORM AG
“Influence At Work’s Principles of Persuasion Workshop has practical application in all aspects of business.
From interaction with staff and management to interaction at patrons. POP will help achieve goals quickly
and at little or no coast. Incredibly applicable to all.”
-International Entertainment Consultants
“The POP Workshop is an excellent way to learn to apply Robert Cialdini’s work. There is no better way
to internalize the application of his principles of persuasion and apply them to specific business situations.”
-AITGOV
As a learning & development professional, I was extremely impressed with the design of the POP session.
The lecture based on recent research and memorable stories, as well as the practical application in small
groups kept the entire class engaged both days. I appreciated the constant focus on developing an action
plan and the ability to vett this plan with other participants and the facilitators on Day 2. I have
implemented both of the action plans I came up with in the session – so far so good! As a result of
attending the session, I have experienced the success that results from taking time to plan influencing
strategies and the power of leveraging the influence principles.”
-Wells Fargo Private Client Services
"The principles are very easy to use and they occur in everyday work. The science proves that if we employ
them, we will be more influential. The information we recieved in the POP will help us to construct better
strategies with our owners and assist us with aiding them in driving their businesses."
-Little Gym International
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