"I was first exposed to the Principles of Persuasion about ten years ago through a tape series. I have
passed this series on to a number of people including, Gary Williamson, who have learned and applied these
principles. These principles are powerful and, in properly used, can make a huge difference in any organization."
- Carl Griswold, Exterior Restoration Services of Madison, LLC
"The principles of Persuasion Workshop exceeded my highest expectations. The common ground was that the principles
speak directly to what we desire in business, family & life. I have attended many seminars in the past, but none
have made such a powerful influence with immediate impact & results. Excellent Program."
- Dale Bauerkemper, Wil-Kil Pest Control
"After returning from the POP workshop, I applied the Principles of Persuasion to developing a communication plan
for one of our clients seeking to realign their organization. Whenever organizations make significant changes,
employees are often nervous and worried. Using POP principles we were able to communicate the organization’s
intention to realign the organization while maintaining positive morale and actually making people excited about
the future! Even employees likely to be negatively affected were positive and willing to help. POP was money
well invested. It has more than paid for itself. Thank you for inviting me to the workshop."
- Brad Bartlett, Interview Technologies Inc.
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"The Principles of Persuasion workshop exceeded my expectations. I have attended a great many workshops and
received some of the best training available. This, however, was absolutely the best. It immediately improved
my professional effectiveness and continues to do so."
- George Melton, Valent, USA
(A division of Sumitoma Chemicals - Tokyo, Japan)
"This workshop is very beneficial to the sales professional who wants to take their sales to the 'next level.'
I would encourage anyone who wants to better understand why people behave or respond the way they do to take
this workshop."
- Steve Rehberg, Copesan Services
"Being familiar with Dr Cialdini's book I felt like I was using the principles. Participating in the workshop
helped me see the power of putting these principles into action. This workshop is beneficial to any management
professional who wants to take their performance to a higher level. Gary is an engaging entertaining workshop
leader who demonstrates real world examples of influence explaining why people respond the way they do.
I would recommend any management professional and especially sales and marketing personnel to take this workshop"
- Ole Dosland, Quality Centered Consulting Services
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